Paramount+ is available 24/7 to subscribers and is supported on the Paramount+ app. Inspired and informed by the winning model Pluto TV pioneered and popularized, these highly curated channels underscore the power of our unified streaming organization and serve as a product differentiator in the SVOD space, by offering subscribers yet another way to experience and discover programming on Paramount+.” “Even in the era of on-demand, there is clearly a strong consumer appetite for reimagined linear channels that provide effortless, lean-back entertainment. In an official statement, the President and Chief Executive Officer at ViacomCBS Streaming, Tom Ryan, revealed the reason behind the creation of Paramount+’s Live Channels and how it can impact viewers: RELATED: Paramount+ Announces Holiday Programming, Including ‘Rugrats’ Holiday Episode and Christmas Classics
The idea is that, much like Pluto TV, cable, or just regular ol’ television, the consumer gets a carefully thought-out sequence of programs that will have you minimize searching for something and also give you the chance of discovering and falling in love with new programs. The Live Channels are divided based on the most streamed titles on Paramount+, which means you get separate channels for kids and family entertainment, reality TV competitions, crime & justice, and also entire channels that play successful franchises such as Paw Patrol and Star Trek all day long. Well, Paramount+ is well aware that happens, which is why they've introduced a slate of linear channels that will make the streamer’s most popular TV shows and movies available across a curated schedule that plays all day, every day. Sorting through dozens and sometimes hundreds of titles and jumping from one streaming platform to another in the hopes of finding that one title that grabs our attention when we are out of ideas about what to watch.
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